Our senior team
Our senior team’s experience spans quantitative and qualitative research, and operations specialisms. Directors are supported by teams of executives.
David Penn
MD
David Penn is the founder and MD and has built the company into one of the UK’s largest research independents. He is a pioneer of innovative online research methodology, bringing together neuroscience, behavioural economics and cognitive linguistics.
Before starting Conquest out of sheer frustration with what many research agencies had to offer, he amassed a wealth of experience in marketing and research on both client and agency sides of the business, honing his skills at Unilever and UB. David has published and presented widely on marketing and brand research – at MRS, ESOMAR, WARC and ARF conferences.
Imelda O'Donnell
Research Director
Imelda has 25 years market research experience, specialising in innovation and product development. Her extensive knowledge of concept and product testing has been gained working with numerous high profile FMCG and beauty sector clients, in the UK and internationally. She worked with both Research International and Market Tools before joining Conquest in 2013, and shares our passion for delivering insightful research, coupled with a strong commitment to client service.
Stephanie Al-Nakeeb
Research Director
Stephanie joined Conquest in 2012 from Holden Pearmain and has over 10 years’ market research experience. Equally at home with complex NPD projects or brand & comms, she has successfully managed a wide range of both ad-hoc and high-profile tracking studies across a range of industries. She has a particular passion for spotting (and helping to optimise) successful new products and for measuring the impact of advertising and brand communications on brand health.
Stephanie is a graduate of the London School of Economics.
Conquest
From insight to foresight
Customer research experts: bringing together rational, emotional and implicit to increase predictive power
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