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Is Self Brand Overlap the Secret of Brand Love?

Is Self Brand Overlap the Secret of Brand Love?

by Conquest | Apr 1, 2018 | Ideas

For some years now, marketers have grappled with the challenge of how to explain ‘brand love’ – that intangible sense of attachment that makes Coke ‘taste better’ than Pepsi and may even lead us to overlook a product’s shortcomings...

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