Brand health and advertising tracking
Conquest has tracked Pizza Hut for over 10 years. Our unique insights into the drivers of emotional engagement and social contagion have helped them to develop highly effective new communication.
Our ongoing tracker for nectar monitors its brand equity and the success of new offers as well as the effectiveness of its brand communications. Nectar use this study to set key performance targets for their campaigns.
We have conducted an ongoing tracker of brand and advertising across the 8 key foods categories in which Heinz operates, as well as a semi-continuous tracker in the infant feeding category. Insights from the study contributed directly to the development and optimisation of the IPA effectiveness award-winning ‘It has to be Heinz’ campaign.
Conquest has tracked the Open University for over 5 years. Econometric modelling established that the Metaphorix® measures that we incorporate into the tracker are the most predictive for improving one of the OU’s key metrics, and the output from the tracker has been a major contribution to the development of their current bold and disruptive campaign.