Refining and re-invigorating Elegant Touch

Refining and re-invigorating Elegant Touch

Refining and re-invigorating Elegant Touch The Task To evaluate a new pack design for fake nails, aimed to better reflect the needs of their newly defined target audience, as part of an extensive rebrand. What we did We used an integrated qual./quant. approach to gain...
Segmentation: defining the right target

Segmentation: defining the right target

Segmentation: defining the right target Our client Our client is an authentic Asian brand with a long heritage and is a major player in the ambient oriental market. The focus of their communications had been a pre-family audience, however, they suspected that this was...
Early stage concepts – to nurture or to ditch? 

Early stage concepts – to nurture or to ditch? 

Early stage concepts – to nurture or to ditch? Our client  A multi-national manufacturer of personal care brands The task To screen 20 early-stage product ideas from R & D, to identify those most resonant with consumers. What we did The ideas were at such an...
Product A or B? Consulting young children 

Product A or B? Consulting young children 

Product A or B? Consulting young children Our Client A global food company The task To assess the relative appeal to children (aged 6 – 12) of an existing sweet corn product and a potential new product that was cheaper to produce. What we did Given the age of...