by David Penn | May 5, 2021 | Ideas
Ever heard of Antonio Damasio? Joseph Le Doux? Daniel Dennet? If you haven’t, it might surprise you that these 3 gentlemen were frequently quoted in marketing and market research conferences during the noughties. This was at the height of the ‘brain science... 
by David Penn | Nov 10, 2020 | Ideas
The media seem to be united in their contempt for the polls in the U.S. presidential election. Here’s Freddy Gray in The Spectator: “Can we just agree never to pay any attention to polls from now on?…The big pollsters all assured us that they had learned the... 
by David Penn | Jul 9, 2020 | Ideas
About a decade ago, I wrote a blog asking, How emotionally intelligent is the marketing and MR community? At the time, I sensed a reticence among many of its members to put forward arguments that might convince a sceptical marketing director to invest more in the... 
by David Penn | Nov 5, 2019 | Ideas
In the early to mid -noughties, you couldn’t heave a brick in a marketing or advertising conference without hitting a speaker holding forth about the power and importance of emotion. A widespread view grew up that somehow emotions were the fundamental drivers of... 
by David Penn | Aug 5, 2019 | Ideas
A few weeks ago, I published, with slight trepidation, an article called, Bonfire of the Vanities: Time to Burn Behavioural Economics. I argued that, although a useful discipline in many ways, BE may have pandered to the vanity of marketers by (apparently) giving them... 
by David Penn | Jul 17, 2019 | Ideas
Back in the day, I recall a marketing director at Unilever peering intently at a chart showing a big sales uplift in a particular region and declaring: “Look at that! We must be doing something right there. Find out what it is, and we’ll do it everywhere.’’ Pure...
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