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Does Emotion Still Matter?

Does Emotion Still Matter?

In the early to mid -noughties, you couldn’t heave a brick in a marketing or advertising conference without hitting a speaker holding forth about the power and importance of emotion. A widespread view grew up that somehow emotions were the fundamental drivers of...

Rescuing Behavioural Economics from the Flames

Rescuing Behavioural Economics from the Flames

A few weeks ago, I published, with slight trepidation, an article called, Bonfire of the Vanities: Time to Burn Behavioural Economics. I argued that, although a useful discipline in many ways, BE may have pandered to the vanity of marketers by (apparently) giving them...

Bonfire of the Vanities: Time to Burn Behavioural Economics?

Bonfire of the Vanities: Time to Burn Behavioural Economics?

Back in the day, I recall a marketing director at Unilever peering intently at a chart showing a big sales uplift in a particular region and declaring: "Look at that! We must be doing something right there. Find out what it is, and we’ll do it everywhere.’’ Pure...

Emocracy, Smiley Faces and Why Brands Always Win

Emocracy, Smiley Faces and Why Brands Always Win

Do we live in a democracy? Not according to Niall Ferguson: 'We live in an "emocracy", where emotions rule... and feelings matter more than reason'. He's talking about a political landscape inflamed by populism and fake news, but it made me wonder, has politics...

What if Brexit was a brand?

What if Brexit was a brand?

Last night I watched C4’s dramatisation of the 2016 EU referendum campaign - Brexit: The Uncivil War- and was struck by the Leave side’s almost implacable belief in the rightness of their cause. Not just in its moral superiority, but in its logic; in its undeniable...

Decoding Brand Identity: Why it’s sometimes a Love-Hate Thing

Decoding Brand Identity: Why it’s sometimes a Love-Hate Thing

Over a century ago, William James argued that the self includes many things outside of one’s self, including social relationships and material things. More recently, cognitive science has shown that we tend to subsume the personality and values of the people we feel...

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