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Brand Love? That’s just plain silly…

Brand Love? That’s just plain silly…

Ever heard of Antonio Damasio? Joseph Le Doux? Daniel Dennet? If you haven’t, it might surprise you that these 3 gentlemen were frequently quoted in marketing and market research conferences during the noughties. This was at the height of the ‘brain science...

U.S. Election: Were the Polls Really Wrong​?

U.S. Election: Were the Polls Really Wrong​?

The media seem to be united in their contempt for the polls in the U.S. presidential election. Here’s Freddy Gray in The Spectator: “Can we just agree never to pay any attention to polls from now on?...The big pollsters all assured us that they had learned the lesson...

Four cases for emotional intelligence in advertising

Four cases for emotional intelligence in advertising

About a decade ago, I wrote a blog asking, How emotionally intelligent is the marketing and MR community? At the time, I sensed a reticence among many of its members to put forward arguments that might convince a sceptical marketing director to invest more in the...

Does Emotion Still Matter?

Does Emotion Still Matter?

In the early to mid -noughties, you couldn’t heave a brick in a marketing or advertising conference without hitting a speaker holding forth about the power and importance of emotion. A widespread view grew up that somehow emotions were the fundamental drivers of...

Rescuing Behavioural Economics from the Flames

Rescuing Behavioural Economics from the Flames

A few weeks ago, I published, with slight trepidation, an article called, Bonfire of the Vanities: Time to Burn Behavioural Economics. I argued that, although a useful discipline in many ways, BE may have pandered to the vanity of marketers by (apparently) giving them...

Bonfire of the Vanities: Time to Burn Behavioural Economics?

Bonfire of the Vanities: Time to Burn Behavioural Economics?

Back in the day, I recall a marketing director at Unilever peering intently at a chart showing a big sales uplift in a particular region and declaring: "Look at that! We must be doing something right there. Find out what it is, and we’ll do it everywhere.’’ Pure...

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