What has the Implicit Mind ever done for us?

What has the Implicit Mind ever done for us?

It seems that implicit is the new black – everybody’s talking about it, at least in the small but feverish world of advertising research. But is it a new idea and how useful is it anyway? The idea of the implicit mind has been around for quite a while...
Making the Case for Emotion (again)

Making the Case for Emotion (again)

I recently presented a paper with our client, Heinz, entitled ‘Why Heinz knows the Truth is Implicit’. It discussed how we had employed two implicit techniques -based on metaphors and reaction-time – to uncover associations (with a piece of...