Packaging Research
We use a unique approach to evaluating your pack – often the most identifiable symbol of your brand. Our PackQuest approach is based on the latest thinking about consumer behaviour to answer five key questions:
- How well does your pack stand out amongst the clutter?
- Does it differentiate your brand from the competition?
- Does it communicate the product truths?
- Does it enhance emotional engagement with your brand?
- Have you maintained your pack equity and consumer brand cues?
We use a range of qualitative and quantitative techniques including our Metaphorix® tool to uncover subconscious emotional response to packs and pull apart great designs from merely good.
Winners
Conquest is Highly Commended for Best Agency 2009. Research magazine's top and most coveted prize given to the agency that really stands out from the competition. Conquest has been shortlisted two years running. Read more »
