What we're doing

We aim for Thought Leadership in all areas of our business – here is some of our award winning work.

If you would like to know more about any of these papers or articles, click here and specify which ones you are interested in.

• Helping Brands Gain Mindshare
  Conquest is presenting a fascinating case study on gocompare's 'opera singer' campaign at the MRS Financial Services conference on 14th October 2010. Please click the link to read more
• The Future of Advertising Research.
  Is discussed by MD, David Penn, in an interactive debate at the MRS Advertising Research Conference on 27th October, 2010.
• Looking for the Fire Not the Smoke - How the Social Brain Helps us to Understand Contagion.
  Presented at the annual ESOMAR congress in Athens, Sept 2010.
• Contagion - Making Sense of a New Marketing Epidemic.
  Presented at ARF Annual, Convention, re:think, March 2010.
  Presented at MRS Annual Conference, Research 2010, March 2010
• Getting Animated About Emotion.
  Paper presented at ESOMAR Congress, Montreal, September, 2008.
• Metaphors Matter.
  Paper presented at the ARF Conference, NYC, 2008
• Brain Science: In search of the Emotional Unconscious
  Chapter in the ESOMAR Handbook of Market Research (5th Edition, 2007).
• Beyond Neuroscience: Engagement and Metaphor.
  Paper presented at 50th ESOMAR Congress, Berlin, September, 2007.
• A New Enlightenment: Why the next 50 years will be different.
  Paper presented at Research 2007, MRS Jubilee Conference, Brighton, England.
• New Rules of Engagement
  Keynote Speech at WARC Annual Advertising Research Conference, London , October 2006.
• Looking for the Emotional Unconscious in Advertising.
  International Journal of Market Research 2006: Vol 48 Issue 5.
• How brain science can help us call a truce in the 'Recall Wars'
  2005 ISBA paper.
• Brain science, that’s interesting, what do I do about it?
  Paper presented at MRS Conference 2005.
• What we know, what we can’t know and what we should know- why neuroscience cannot be ignored.
  Presented at WARC Conference: Advertising and Consumers: The Next Big Thing, July 2005.