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David Penn

David Penn is the founder and MD and has built the company into of the UK's largest independent researchers. He is a pioneer of innovative online research methodology, welding neuroscience, behavioural economics and cognitive linguistics. In the last few years, Penn and his team have been shortlisted, commended or won outright a total of 11 awards.

Before starting Conquest out of sheer frustration with what many research agencies had to offer, he amassed a wealth of experience in marketing and research spanning both client and agency sides of the business, honing his skills at Unilever and UB. David Penn has published and presented widely on marketing and brand research - at MRS, ESOMAR, WARC and ARF conferences.

Explains Penn: "Much current research assumes brand decisions are conscious, explicable and rational, when in reality our behaviour is highly emotional; not logical, considered or easily accessed via standard questioning. Our work is about capturing people's emotional and social reactions to brands."

Read his latest blogs here or follow David on Twitter

Senior client team