Conquest Qualitative

Qualitative

Our qualitative team takes time to understand your business needs, to make sure our research gets to the heart of your problem.  We combine innovative new techniques alongside more familiar groups and depths to make sure we feed back to you what the consumer really thinks. 

Innovation for enhanced understanding

Conquest’s qualitative team is always looking for new ways of understanding the consumer, and that’s why our qualitative tool kit embraces new approaches such as online communities and blogging, as well as traditional methods.

Understanding emotional response

Key to all Conquest's work is assessment of the consumer as  an emotional as well as a rational being and that’s why we place so much importance on accessing the more unconscious and non-rational aspects of purchase behaviour via projective techniques, ethnography and observation. 

Seamless quant-qual integration

And we  recognise  that qualitative techniques can often  reveal more when combined with other approaches, which is why our qualitative researchers work closely with the quantitative teams and why we are so committed to delivering seamlessly integrated quant-qual debriefs