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Conquest is a leading provider of brand and advertising tracking and a thought leader in brand communications. Our tracking clients include high-profile marketers such as Heinz, Camelot, KFC and Thomas Cook.

In today's markets, brands must engage with their audience, building strong emotional connections. It's no longer enough to measure recall and message take-out, because we know that much of today's advertising works 'below the radar' - building subtle and often implicit associations and beliefs about the brand.

Conquest offers a powerful answer to these challenges via its unique Automatix™ and Metaphorix® approaches. Respondents enter (via a self-selected avatar) a metaphorically visualised world where automaticity is key and their emotional/implicit response is derived via indirect measures such as reaction time. In this way Conquest accesses attitudes and feelings that occur automatically in response to brands and advertising.
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Brand Health & Advertising Tracking