We aim for Thought Leadership in our areas of expertise.  Here are some examples of our award wining work.

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The New Rules of Engagement at WARC Advertising Research Conference 2006
David Penn delivers keynote speech at 2006 World Advertising Research Centre conference on Advertising Research.

Research Excellence & Effectiveness Awards 2005
Conquest is joint finalist for the prestigious ISBA award, for the paper that best illustrates how research increases understanding of how advertising works.

Brain Science, that's interesting, so what do we do about it? at MRS Conference 2005
This seminal paper argues that integrating brain science into marketing research can lead to a model that challenges current methods and makes retrospective sense of some old intuitive practices.

Could brain science end the 'Recall Wars'? Admap Sept 2005
Building on the new understanding of the brand communication provided by brain science, this article proposes new ways to measure advertising response.

Interconnectivity is not the same as enlightment Admap Dec 2005
This article examines the 'neuromantic' fashion for using brain scanners and finds it wanting.

Does Market Research work any more? Admap Feb 2004
This classic article discusses the emergence of doubt, post brain science, about conventional market research.

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