We aim for Thought Leadership in our areas of expertise. Here are some examples of our award winning work.

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At the new frontier: Conquest presents Metaphorix™ at ESOMAR Congress, Montreal, September, 2008
This year’s theme is FRONTIERS - focusing on pioneering thinking, innovation, creativity and excellence. The 2008 Congress examines the unexplored terrains in business & society, and showcases research that pioneers this new paradigm, sets the trends and responds with new and better solutions.

How to measure engagement - at the European Advertising Effectiveness Symposium, 24-25th April, Barcelona
Conquest previews its groundbreaking Metaphorix™ approach to measuring emotional engagement in Barcelona, prior to its full UK launch on May 8th.
Find out more at www.asi.eu.com.

Conquest recognised as Thought Leaders at ARF Conference, NYC, April 2008
Conquest's paper on emotional engagement is featured in the Showcase at this year's prestigious Advertising Research Foundation Conference in New York . The Showcase features selected papers on new insights that lead the industry forward.

Conquest previews Metaphorix™ at ARF, New York, April 2008
Conquest previews Metaphorix™ at the ARF Conference in New York, prior to its launch in the UK on May 8th. Metaphorix™ is a brand new tool that uses Web 2.0 animated visualisations of metaphor to plug directly into consumers' immediate emotional response to brands.

Conquest paper shortlised for MRS Silver Medal, December 2007
David Penn's paper, Looking for the Emotional Unconscious in Advertising, was shortlisted for this prestigious award. The judges said it ''... moves forward the debate about the way in which the human mind processes advertising.... ''

Going beyond neuroscience at the ESOMAR 60th Anniversary Congress in Berlin, September 2007
How metaphor can measure brand engagement and help predict success. David Penn opens the Show Case session on Measuring Emotions.

Engagement in a Web 2.0 world: At the WARC Admap Advertising & Consumer Conference June 27th 2007
How conflation of message with emotion enables consumers to co-create meaning in a Web 2.0 world.

Measuring Emotion: Quantifying a love affair at the ESOMAR World Research Conferences 2007-08
David Penn joins Mark Whiting of Moët Hennessy in leading this important workshop.

A New Enlightenment at the MRS Golden Jubilee Conference March 2007
Conquest opens the Research Futures session with a paper that challenges existing marketing philosophy and shows why the next 50 years will be different.

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