Our People
David Penn
Pat Sherring
Judith Henderson
Sali Turner
Sue Downs
Melanie Cameron
Simon Hurdle
Nichola Eyre
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David Penn – Managing
Director
David Penn has a wealth of experience in market research, spanning both the client and agency sides of the business. He is co- founder and MD of Conquest Research Ltd - one of the UK's largest independent MR companies, with an impressive reputation and an enviable client list.
David Penn has published and presented widely on marketing and advertising research, including several papers at recent Market Research Society (UK) and ESOMAR conferences. David Penn is also co-leader of the highly regarded ESOMAR workshop on Measuring Emotions and is a frequent speaker at WARC conferences on advertising research. His paper, Could Brain Science End the Recall Wars? was joint finalist for the 2005 ISBA award.
At the UK MRS Conference of 2007, industry leader, David Smith, identified him as one of the key contributors to helping us understand what market research is all about:
''David Penn is now putting on the agenda the question of whether developments in neuroscience mean that we should be laying down a new 'theory of market research'''
He uses the new thinking to help frame Conquest's methodologies and analysis tools including Metaphorix, which uses innovative metaphoric scales to measure emotional brand engagement.
David Penn has published many groundbreaking papers and articles, which can be viewed online, or are available on request.
Recent publications/papers by David Penn:
Beyond Neuroscience: Engagement and Metaphor. Paper presented at ESOMAR 50th Congress, Berlin, September , 2007.
Brain Science: In search of the Emotional Unconscious: Chapter in the ESOMAR Handbook of Market Research (5th Edition Sept 2007).
Think Conflation, not Communication. Presented at WARC Web 2.0 and Engagement Conference, June , 2007.
A New Enlightenment: Why the next 50 years will be different. Paper presented at Research 2007, MRS Jubilee Conference, Brighton, England.
New Rules of Engagement: Keynote Speech at WARC Annual Advertising Research Conference, London , October 2006.
Looking for the Emotional Unconscious in Advertising. International Journal of Market Research 2006: Vol 48 Issue 5.
Measuring Emotions (with Mark Whiting). ESOMAR workshop (at various ESOMAR conferences 2006-07).
In Search of the Emotional Unconscious. Research World, October 2006.
How brain science can help us call a truce in the 'Recall Wars', 2005 ISBA paper.
Interconnectivity is not the same as Enlightenment. Admap May 2006.
Could brain science be peace broker in the Recall Wars? Admap, Sept 2005
Brain science, thats interesting, what do I do about it? Paper presented at MRS Conference 2005.
What we know, what we cant know and what we should know- why neuroscience cannot be ignored. Presented at WARC Conference: Advertising and Consumers: The Next Big Thing, July 2005.
To view or request articles by David Penn click on papers and articles.
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