Conquest’s unique range of retail research services covers all stages of the customer/retail interface – from deciding which store to visit to understanding what ultimately drives purchase.

Tracking brand health for retail brands

Conquest's Brand Health Monitor is a state of the art tool that helps clients deploy their marketing spend more effectively. The range of communication channels used by retailers is increasingly diverse and the Brand Health Monitor isolates the effectiveness of each medium. Our normative databases cover all the main media and cumulative media mapping enables us to tell you which elements of a campaign are working most efficiently.

Importantly, we separate the impact of advertising communication from the retail experience to tell you how your creative and media strategy are contributing to store choice and how your communication can be fine tuned.

Designing exit programmes

Conquest is expert in designing retail exit programmes.  Well over 100,000 store exit interviews have been conducted to date, and we work closely with clients to develop research that answer business needs. By building bespoke normative databases we ensure results are always viewed in context, and reporting is flexible to match business cycles and  business needs.

Understanding shopping missions and mindsets helps to establish what consumers actually need and is fundamental to improving conversion and building customer loyalty.

Insightful shopper studies

Conquest's Shopper Studies are conducted at point of purchase to understand what drives purchasing and, importantly, to recommend what actions can be taken to overcome barriers and improve conversion.

Our unique portfolio of qualitative and quantitative techniques answers these questions:

• What is the best category layout to simplify purchasing and improve brand standout?
• How price sensitive is the category and what promotions and offers would be most effective?
• How can I attract new users to the category and minimize cannibalisation? 

We’d be delighted to discuss how Conquest’s retail research expertise can work for you.

To find out more, contact Pat Sherring on 020 8834 0900 or email pats@conquestuk.com