David Penn
Managing Director
David Penn is MD of award winning, top 20 research agency Conquest, based in London’s Hammersmith. The company is one of the UK’s largest independent researchers and, most importantly, is a pioneer of innovative online research methodology, welding neuroscience, communications theory and cognitive linguistics.
Before starting Conquest out of sheer frustration with what many research agencies had to offer, Penn amassed a wealth of experience in marketing and research spanning both client and agency sides of the business, honing his skills at Unilever and UB.
Penn has published and presented widely on marketing and brand research recently, at Market Research Society (UK), ESOMAR, WARC and ARF conferences as well as running a regular blog on WARC website. In the last 18 months, he and his team have been shortlisted, commended or won outright a total of 10 industry awards.
Explains Penn “Much current research assumes brand decisions are conscious, explicable and rational, when in reality our behaviour and our response to brands is highly emotional; not logical, considered or easily accessed via standard questioning. Mostly it is not even conscious. Our work attempts to bypass the conscious and capture people’s’ emotional and social reactions to products and messages.”
See the 'What we're doing' section for a list of recent papers and publications by David Penn.
Winners
Conquest has been nominated, highly commended or won outright no fewer than 10 major awards in the last 2 years. Read more »
