David Penn

David Penn

Managing Director

David Penn is Managing Director and co-founder of Conquest Research. Before starting Conquest out of sheer frustration with what many research agencies had to offer, Penn amassed a wealth of experience in marketing and research spanning both client and agency sides of the business, honing his skills at Lever Bros and UB.

Penn’s cutting edge thinking helps the agency get close to brands and client strategies and ensures customer loyalty. He has published and presented widely on marketing and brand research - at recent MRS, ESOMAR, WARC and ARF conferences. In a speech to last year’s MRS Conference, industry leader David Smith identified Penn as one of the key contributors to helping us understand  “how developments in neuroscience mean we should be laying down a new theory of market research.”

See the 'What we're doing' section for a list of recent papers and publications by David Penn.

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Winners

Conquest is Highly Commended for Best Agency 2009. Research magazine's top and most coveted prize given to the agency that really stands out from the competition. Conquest has been shortlisted two years running. Read more »